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Lead Generation Initiates Marketing Benefits

Lead generation and lead management is the core process for business  progress. Leads are the new sales prospects which materialize into business revenue. That is why lead management process is considered as one of the main role-player in deciding the pivotal marketing strategy of a business unit.

On the other hand sales and marketing plan goes hand in hand but there is a line of difference between these two subjects; sales plan focuses on immediate generation of revenue but marketing plans works somehow in different approach. Marketing plans pave the way for sales; right implementation of marketing plan keeps the sales flow rolling. Brand image promotion, sales campaigning, and media exposure are some of the popular plans of marketing strategies. Therefore the core aim of marketing and programs are sales support.

Lead generation process is greatly supported by marketing plans. Marketing plans about a service or product generates a kind of awareness about the same in between the consumers and thus the sales leads are generated. For example, when an insurance company launches their new insurance plan, the first step of marketing plan is to create awareness about the product and to collect the insurance leads from different sources. Therefore it is easy to understand that marketing process is a supportive process for lead generation of business. Same marketing policies are launched for collection of education leads.

Marketing plans are all about catering the branding of the company and canvassing about the product and service. Marketing process is not a one- time play but here the plans are implemented for sustenance of impressions which contributes in general awareness of the subject. On the other hand the viability of a product or service is authenticated in its post-sales period. If in after- sales phase a product gathers satisfactory penetration in market maintaining a certain level of customer satisfaction, in marketing terminology it is apprehended that the product has clicked in the market. The statistics which denotes its acceptability is determined by the frequency of lead generation against the subject.

There are different sources of lead generation. For example, web media has now become one of the main potential areas of lead generation; the leads which are generated from web media are called internet leads. Internet leads are wonderful source to know the target level of customers for a certain subject; mortgage leads, loan Modification leads are best sourced from web sources. Sales leads generated from other sources like trade shows, sales promos etc clearly shows the level of penetration level of the product. Analysis of leads is a wonderful process to recognize the potential consumer zone for a specific product. Accordingly new marketing plans can be launched for improving the penetration level.

Lead management is necessary process for all types of businesses. Similarly, analysis of business leads is a common factor and it is done at random as an integral process of business administration. For service oriented business, lead generation process is essentially related to sales force automation; on the other hand it is the deciding scale of marketing plans and polices for better sales drive and market penetration programs.

For any sort of leads like Mortgage Leads, Insurance Leads or Debt Settlement Leads, lead mail box can offer you the best solution.

Strategy Map Balanced Scorecard

The Strategy Map Mind-Map style Flowchart defines the Mission, Goals, Perspectives & Objectives which are then used to Drive the Balanced Scorecard to develop Individual Employee scorecard-based Business Plans. The software is extremely adaptable and allows additional layers to be inserted between the Objectives and Measures thereby ensuring that it can suit almost any planning style. The software can also be used for Asset Management and Project work. It also features a cross-referencing section called Drill-Down where you can check the validity of your business plan. XML Export and Import allow easy movement of business plans between users.

Industryplayer - Business Strategy Game

Industryplayer is the ultimate business strategy game. Many players from around the globe compete in real time for market share and profits. You start with a capital of 10 Million $ and are coached by an in-game tutorial. Become a market leader within one sector or the most profitable holding of all. Gold Version: Get more competitive! Business Graphs allow to plan and to control all business activities from a professional perspective: real time charts for market share, costs, EBIT, cash flow and many more key figures. A license analyser allows conveniently comparing profitability, market attractiveness and costing structures of a total 225 product licenses (raw materials, intermediate and consumer products). A Buying Agent fully manages your supply chain. Trust features: Get even more competitive! Players can form trusts in order to mutually benefit from trust synergies. Holdings that join a trust can specialise on specific sectors for reducing production costs and for getting discounts on staff and materials costs (up to 20% off). Coordination of strategic planning between trust member holdings provides considerable advantages. Accounting upgrade: Comprehensive accounting instruments, available any time, such as balance sheet, profit & loss statement, cash flow statement, material costs analysis and product calculation. This feature in particular makes Industryplayer 3.0 an innovative educational tool for teachers and trainers in classroom case studies or for any other players who want to learn how corporate accounting works. The accounting system comes with a data export interface to copy paste all game data into any other application.

the National School of Government in partnership with Strategy Unit

This document comprises a collection of quotes from people involved in the scenario building process in Guatemala after its 36-year civil war.  Its strength lies in its illustration that the process of scenario planning can be as useful, if not more useful, than the product in its capacity to bring rival factions into a common discussion of what they wish their shared future to look like.  

The World is Not Flat

In year 2005 and 2006, the book titled "The World is Flat" written by veteran journalist Milton Friedman was sold like hot cake in Vietnam. People rushed in like swarm of bees to book shops finding the book, and later was mass of recommendations and conferences on it for years. Author Milton Friedman writes a lot about mixed trends in modern world in which business/trade is the easiest to remark. This is not suprising as his book has been among the best sellers since the publication of The Lexus and the Olive tree before.

So, what goes beyond that fever? What's on earth more boring than sitting down and appraising just one personal viewpoint. Where's the critical thinking, where're sophisticated differences, where are you diverse brains? Nevertheless, the only thing we can see is the 'consensus' feedback--big clap. This drives us to the question "Is the World really flat?" After objective and thorough studies, we come up with the conclusion that "The world is forever spiky." Even if author Friedman renamed the book "This World is absolutely flat," my conclusion remains unchanged. Author gave in the book a lot of argument, image, and evidence in order to flatten this rough world of different cultures and understandings. We bet that the term "Flat" by Friedman is not like what most Vietnamese readers think. The reason is we are talking about one thing but standing on different philosophy, values, belief, and diverse language-behaviours. Let's check out prooves.

Professor Nancy Napier- Author of hundreds of article and researches, Ph.D at Boise State University, we mentioned above in this book, often borrows Friedman's words and develops her own ideas. Doctor Napier is a competent researcher with the best characteristics of a true scientist never says "The world is forever spiky" but her scientific work has proved the thing. In a trip to Boise city in April 2007, she gave me her two publications about research on creativity and one about knowledge transition in Vietnam (Napier, 2005:[30] and Napier, 2006:[31]). Those didn't encourage me to agree with Friedman, but helped me more insisted on my initial point. At material [32], page 220, we find scholar Richard Florida straightly opposed to the conclusion "Flat" by Friedman. Author Florida has provided readers with many researches and evidences that this World is infinitely Spiky.

This priky world is never absolutely smoothed out despite super modern technologies, let alone the use of just global information and investment orginated from different culture systems which have long penetrated into people's blood in different societies. Borrowing Forida's words, Prof. Napier stated that in terms of creativity and economic power, there are a limited numer of countries overwhelming the rest and rise up to be the summit in global system; the root of difference is huge. Evidences and trends prove that the summit is becoming higher and the sunken regions are little moving or even ebbing.

Another Brazilian author, Thomaz Wood also supports Florida. He developed more ideas regarding business management. According to Wood, leaders and CEOs in giant economies are on top, therefore they are about to approach newest technology, diverse capital sources; as a result, creative thinking is permanent... whereas at the same position, those in sunken world hardly reach out to what have just been said above.

We are not feeling that roughness intuitionally? Just because we are not looking into the problem, or not admitting it. In the context of Vietnam's business culture in 2007, we don't watch out to that difference, instead we accept it passively. In other cases, efforts to flatten the surface has quickly evaporated. To understand the problem, trace the next chapter: Culture.

The Five Forces model of M. Porter

The Five Forces model of M. Porter is an Outside-in business unit strategy tool that is used to make an analysis of the attractiveness (value) of an industry structure. The Competitive Forces analysis is made by the identification of 5 fundamental competitive forces:

1. Supplier Power: Here you assess how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to another, and so on. The fewer the supplier choices you have, and the more you need suppliers' help, the more powerful your suppliers are.

    * Where the switching costs are high e.g. Switching from one software supplier to another.
    * Power is high where the brand is powerful e.g. Cadillac, Pizza Hut, Microsoft.
    * There is a possibility of the supplier integrating forward e.g. Brewers buying bars.
    * Customers are fragmented (not in clusters) so that they have little bargaining power e.g. Gas/Petrol stations in remote places.

2. Buyer Power: Here you ask yourself how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, they are often able to dictate terms to you.

    * This is high where there a few, large players in a market e.g. the large grocery chains.
    * If there are a large number of undifferentiated, small suppliers e.g. small farming businesses supplying the large grocery chains.
    * The cost of switching between suppliers is low e.g. from one fleet supplier of trucks to another.

3. Competitive Rivalry: What is important here is the number and capability of your competitors – if you have many competitors, and they offer equally attractive products and services, then you’ll most likely have little power in the situation. If suppliers and buyers don’t get a good deal from you, they’ll go elsewhere. On the other hand, if no-one else can do what you do, then you can often have tremendous strength.

five forces.gifThis is most likely to be high where entry is likely; there is the threat of substitute products, and suppliers and buyers in the market attempt to control. This is why it is always seen in the center of the diagram.

4. Threat of Substitution: This is affected by the ability of your customers to find a different way of doing what you do – for example, if you supply a unique software product that automates an important process, people may substitute by doing the process manually or by outsourcing it. If substitution is easy and substitution is viable, then this weakens your power.

    * Where there is product-for-product substitution e.g. email for fax Where there is substitution of need e.g. better toothpaste reduces the need for dentists.
    * Where there is generic substitution (competing for the currency in your pocket) e.g. Video suppliers compete with travel companies.
    * We could always do without e.g. cigarettes.

5. Threat of New Entry: Power is also affected by the ability of people to enter your market. If it costs little in time or money to enter your market and compete effectively, if there are few economies of scale in place, or if you have little protection for your key technologies, then new competitors can quickly enter your market and weaken your position. If you have strong and durable barriers to entry, then you can preserve a favorable position and take fair advantage of it.

    * Economies of scale e.g. the benefits associated with bulk purchasing.
    * The high or low cost of entry e.g. how much will it cost for the latest technology?
    * Ease of access to distribution channels e.g. Do our competitors have the distribution channels sewn up?
    * Cost advantages not related to the size of the company e.g. personal contacts or knowledge that larger companies do not own or learning curve effects.
    * Will competitors retaliate?
    * Government action e.g. will new laws be introduced that will weaken our competitive position?
    * How important is differentiation? e.g. The Champagne brand cannot be copied. This desensitises the influence of the environment.