Conceive Stage

The Conceive stage is where the important work of creating a vision and developing a strategy is accomplished.

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This is usually carried out by executive / senior management and as supported by more junior staff.

A typical set of deliverables or products from this stage are:

    * Corporate Vision
    * Mission Statement
    * Scenario Reviews
    * Corporate Strategy
    * Business Unit Strategies (if applicable)
    * Stakeholder Communique

Bulls EyeRemember, although we aren’t majoring on it here, you normally DO NEED a cogent vision and strategy in place prior to beginning to build a business architecture.  Otherwise, for what purpose and on whose authority are you going to be building it?

The business architecture is a ‘translation layer’ between corporate vision & strategy and execution, NOT something to be done for its own sake!

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